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Public Awareness Strategy

CDIC understands the importance of public awareness in protecting depositors from loss and in strengthening confidence in the financial system. That’s why we reach out to the public across many platforms to keep Canadians informed about how CDIC protects their savings.

Current awareness level among Canadians

All

61%

Men

71%

Women

52%
All Men Women
Age 18-34 46% 56% 35%
Age 35-49 56% 66% 46%
Age 50-64 71% 82% 61%
Age 65+ 75% 83% 68%
All Men Women
Atlantic 58% 69% 47%
Quebec 53% 64% 43%
Ontario 65% 74% 56%
Prairies 61% 69% 54%
Alberta 64% 72% 57%
British Columbia 65% 77% 53%
All Men Women
English 63% 73% 54%
French 53% 63% 43%

72% agree

When I put my money in a Canadian bank, I’m confident my money is safe.

82% do not agree

I am worried about the safety of my savings.

83% same/more

Compared to 6 months ago, how would you rate your confidence in the financial health of Canada’s banks.

84% confident

If my bank went out of business, I trust that the Government of Canada will make sure that I don’t lose any of the money in my savings/chequing accounts and GICs.

* data as of March 2022

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