CDIC Public Awareness
CDIC understands the importance of public awareness in protecting depositors from loss and in strengthening confidence in the financial system. That’s why we reach out to the public across many platforms to keep Canadians informed about how CDIC protects their savings.
Awareness Strategy
CDIC’s public awareness strategy is based on two key objectives:
Promote Confidence
Promote confidence in the Canadian financial system by ensuring depositors are aware of CDIC deposit protection so they can make informed decisions about the safety of their savings
Mitigate Risk
Mitigate the risk of bank runs by assuring Canadians that CDIC protects their hard-earned money
Awareness Strategy
CDIC’s public awareness strategy is based on two key objectives:
Promote Confidence
Promote confidence in the Canadian financial system by ensuring depositors are aware of CDIC deposit protection so they can make informed decisions about the safety of their savings
Mitigate Risk
Mitigate the risk of bank runs by assuring Canadians that CDIC protects their hard-earned money
Awareness Level*
Research shows that informing Canadians about CDIC or federal deposit protection helps keep the financial system safe and stable. In 2016, a study recommended a target level of 60% to 65% awareness for promoting confidence in the financial system.
Awareness Target
Current Awareness
The gap between our current awareness level and our target awareness level is the reason why we are working hard to raise public awareness.
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Awareness Level*
Research shows that informing Canadians about CDIC or federal deposit protection helps keep the financial system safe and stable. In 2016, a study recommended a target level of 60% to 65% awareness for promoting confidence in the financial system.
The gap between our current awareness level and our target awareness level is the reason why we are working hard to raise public awareness.
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Awareness by Key Demographic*
Millennials
(age 18-34)
Low-income
households
Women
Seniors
(age 65+)
Awareness by Key Demographic*
Millennials
(age 18-34)
Low-income
households
Women
Seniors
(age 65+)
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Awareness by Region*
British Columbia
Ontario
Manitoba /
Saskatchewan
Quebec
Alberta
Atlantic
Awareness by Region*
British Columbia
Ontario
Manitoba / Saskatchewan
Quebec
Alberta
Atlantic
Conclusion
Knowing how deposit insurance works and how CDIC protects your savings helps you make informed financial decisions. We are committed to raising public awareness to strengthen trust in CDIC and ensure Canadians feel secure, informed, and confident in Canada’s financial system.