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Public awareness strategy

CDIC understands the importance of public awareness in protecting depositors from loss and in strengthening confidence in the financial system. That’s why we reach out to the public across many platforms to keep Canadians informed about how CDIC protects their savings.

Current awareness level among Canadians

All

61%

Men

71%

Women

51%
All MenWomen
Age 18-3448% 61% 37%
Age 35-49 56% 65% 47%
Age 50-64 68% 78% 59%
Age 65+ 74% 83% 65%
All MenWomen
Atlantic58% 70% 50%
Quebec 49% 61% 38%
Ontario 66% 77% 55%
Prairies 61% 71% 52%
Alberta 63% 72% 55%
British Columbia 64% 73% 55%
All MenWomen
English64% 74% 54%
French 50% 61% 39%

75% agree

When I put my money in a Canadian bank, I’m confident my money is safe.

83% do not agree

I am worried about the safety of my savings.

87% same/more

Compared to 6 months ago, how would you rate your confidence in the financial health of Canada’s banks.

86% confident

If my bank went out of business, I trust that the Government of Canada will make sure that I don’t lose any of the money in my savings/chequing accounts and GICs.

* data as of June 2021

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