Awareness levels in Canada
CDIC understands the importance of public awareness in protecting depositors from loss and in strengthening confidence in the financial system. That’s why we reach out to the public across many platforms to keep Canadians informed about how CDIC protects their savings.
Current awareness level among Canadians
55% of women
are aware of CDIC.
74% of men
are aware of CDIC.
64% of Canadians
are aware of CDIC.
Awareness by age group
| Age group | All | Men | Women |
|---|---|---|---|
| 18-34 | 51% | 63% | 38% |
| 35-49 | 60% | 70% | 49% |
| 50-64 | 70% | 79% | 61% |
| 65+ | 78% | 85% | 71% |
Awareness by region
| Region | All | Men | Women |
|---|---|---|---|
| Atlantic | 61% | 71% | 51% |
| Quebec | 57% | 65% | 49% |
| Ontario | 67% | 77% | 57% |
| Prairies | 63% | 75% | 53% |
| Alberta | 66% | 75% | 57% |
| British Columbia | 69% | 79% | 59% |
Awareness by first official language
| First official language | All | Men | Women |
|---|---|---|---|
| English | 66% | 76% | 56% |
| French | 56% | 64% | 49% |
94% agree
When I put my money in a Canadian bank, I’m confident my money is safe.
81% do not agree
I am worried about the safety of my savings.
81% same/more
Compared to 6 months ago, how would you rate your confidence in the financial health of Canada’s banks.
* data as of December 2023