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CDIC Public Awareness

CDIC understands the importance of public awareness in protecting depositors from loss and in strengthening confidence in the financial system. That’s why we reach out to the public across many platforms to keep Canadians informed about how CDIC protects their savings.

Awareness Strategy

CDIC's public awareness strategy is based on two key objectives:

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Promote Confidence

Promote confidence in the Canadian financial system by ensuring depositors are aware of CDIC deposit protection so they can make informed decisions about the safety of their savings

Umbrella Icon

Mitigate Risk

Mitigate the risk of bank runs by assuring Canadians that CDIC protects their hard-earned money

Awareness Strategy

CDIC's public awareness strategy is based on two key objectives:

Sun Icon

Promote Confidence

Promote confidence in the Canadian financial system by ensuring depositors are aware of CDIC deposit protection so they can make informed decisions about the safety of their savings

Umbrella Icon

Mitigate Risk

Mitigate the risk of bank runs by assuring Canadians that CDIC protects their hard-earned money

Awareness Level*

Research shows that informing Canadians about CDIC deposit protection helps keep the financial system safe and stable. In 2016, a study recommended a target level of 60% to 65% awareness for promoting confidence in the financial system.

Awareness Target

0
%

Current Awareness

0
%

The gap between our current awareness level and our target awareness level is the reason why we are working hard to raise public awareness.

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Tap to Explore

Awareness Level*

Research shows that informing Canadians about CDIC deposit protection helps keep the financial system safe and stable. In 2016, a study recommended a target level of 60% to 65% awareness for promoting confidence in the financial system.

0
%
0
%

The gap between our current awareness level and our target awareness level is the reason why we are working hard to raise public awareness.

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Hover to Explore

Awareness by Key Demographic*

28%

Millennials

(age 25-34)

33%

Low-income
households

44%

Women

64%

Seniors

(age 65+)

Awareness by Key Demographic*

32%

Millennials

(age 25-34)

36%

Low-income
households

41%

Women

60%

Seniors

(age 65+)

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Awareness by Region*

51%

British Columbia

52%

Ontario

42%

Manitoba /
Saskatchewan

44%

Quebec

50%

Alberta

50%

Atlantic

Awareness by Region*

56%

British Columbia

49%

Ontario

45%

Manitoba / Saskatchewan

43%

Quebec

44%

Alberta

49%

Atlantic

Conclusion

Knowing how deposit insurance works and how CDIC protects your savings helps you make informed financial decisions. We are committed to raising public awareness to strengthen trust in CDIC and ensure Canadians feel secure, informed, and confident in Canada’s financial system.