CDIC understands the vital role that public awareness plays in building confidence and trust in our financial system.
We protect close to 98% of personal deposits. But if Canadians are not aware, they cannot make informed decisions about the safety of their savings and they don’t benefit from the confidence that comes with knowing their deposits are protected.
That’s why we work hard to keep you informed.
Our surveys tell us Canadians who see information about CDIC, including advertisements, are 50% more likely to be confident in the safety of their savings.
That confidence helps promote stability in our financial system, including reducing the risk of bank runs.
Want to learn more? Read about our awareness research.