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Public Awareness Strategy

CDIC Public Awareness Target

CDIC understands the importance of public awareness in protecting depositors from loss and in strengthening confidence in the financial system. That’s why we reach out to the public across many platforms to keep Canadians informed about how CDIC protects their savings.

Current awareness level among Canadians

All

64%

Men

74%

Women

55%
All Men Women
Age 18-34 51% 63% 38%
Age 35-49 60% 70% 49%
Age 50-64 70% 79% 61%
Age 65+ 78% 85% 71%
All Men Women
Atlantic 61% 71% 51%
Quebec 57% 65% 49%
Ontario 67% 77% 57%
Prairies 63% 75% 53%
Alberta 66% 75% 57%
British Columbia 69% 79% 59%
All Men Women
English 66% 76% 56%
French 56% 64% 49%
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94% agree

When I put my money in a Canadian bank, I’m confident my money is safe.

Dollar Icon

81% do not agree

I am worried about the safety of my savings.

Weather Icon

81% same/more

Compared to 6 months ago, how would you rate your confidence in the financial health of Canada’s banks.

* data as of December 2023

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